2005-10-29

mad love for the 412



PPG | Pittsburghers can find a Bay Area haven in Giordano Brothers:

"San Francisco has everything you could ever want ... except Primanti's sandwiches!" Jordan proclaims. So he and his wife began making their version of the sandwich whenever they had parties. Their friends became hooked, and the idea of making a Primanti Brothers-style grill on the West Coast was born. They call their product the "All in One" sandwich. Their Primanti Bros. look-alike sandwiches seem to have filled a niche in the Bay area. Since their opening in July 2004, they have won awards for Best Sandwich, Best New Sandwich and Best Breakfast Sandwich in various Bay area publications.

The Jordans have modified the traditional sandwich to give it a bit more California cachet. The fries are hand-cut from fresh potatoes and fried in single batches when a sandwich is ordered. The slaw is also assembled individually when each sandwich is being made. Dressing for the slaw is made from extra virgin olive oil and vinegar in Giordano's kitchen. It should not be surprising that Giordano's has become the headquarters for West Coast Steelers fans. The burgundy colored walls are hung with framed color photos of important Steelers moments. There are four television screens that on game days bring lots of action to the local fans."